
ABOUT US
Entrepreneur and adventurer Karoliina
Entrepreneurship runs in my veins. At the age of 13, I started my first café in my small hometown of Tervola. Since then, I’ve worked as a 4H entrepreneur alongside my studies, baking cakes, running summer cafés (including in both shopping centers in Rovaniemi), and catering for various events. However, the pandemic put an end to my baking business, and my hobbies expanded from hockey and hiking to include freeride skiing. The mountains and freeride skiing captured my heart, and there was no turning back.
Entrepreneurship took a backseat as I began my studies at a university of applied sciences to become a sports instructor. It was there that I fell in love with the experiential world of adventure sports.
Alongside all of this, I faced challenges with depression and recurring burnout. These experiences reminded me that appreciation can come from other sources besides work. Through psychotherapy, a new identity began to take shape. I realized I no longer needed to seek validation through achievements and work. I started discovering my true self—my feelings.
Through these emotions, I found my dream. For my thesis, I explored emotional skills and adventure sports, designing a kind of escape game that incorporated climbing and other adventure activities. At the time, I dreamed of bringing it to life in about ten years. Then, unexpectedly, during my studies, I stumbled upon the opportunity to create an adventure park. That’s when I realized I could build this escape game in an adventure park—immediately!
And so it began—a spur-of-the-moment decision: adventure park entrepreneurship. The whole situation was surreal and unbelievable, but it was happening! I had become an adventure park entrepreneur. My studies were still incomplete, so I had to finish them by spring 2024.
The adventure park opened, and every day when I arrived at work, I marveled at how incredible the place was. I got to work with the most wonderful customers! Since I had been involved in wellness coaching before opening the adventure park, I didn’t want to leave it behind entirely. So, I decided to combine the two: wellness coaching in the adventure park!
This is why I now offer workplace wellness days and training sessions at the adventure park, especially for young people and adults who work with youth. These programs allow participants to learn to find calm amidst chaos or delve into the fascinating world of emotions—all while adventuring. These services are perfect for workplace teams, as well as for youth or adult groups.
The adventure park remains the same as always, but now it’s complemented by wellness services and training programs. It feels like everything has fallen into place just as it should. I get to do meaningful work with both young people and adults. I have the opportunity to create unique experiences in breathtaking landscapes and help workplace teams, youth, and adults alike find peace amidst chaos and manage emotional turbulence in life’s various situations.
You are warmly welcome to explore Finland’s only cliffside adventure park in Pyhätunturi!
With love,
Karoliina Keskikallio

